Challenger Qualification

ICP Validation

Enter the facility you are working. The platform scores the seven dimensions Kipu actually qualifies on, names the motion the AE should run, and parks the misfits so the cohort still learns.

Every generation is saved. Outside-ICP is a band, not a refusal. The supporting reference frameworks remain below the generator.

about the facility

Where they operate, what they treat, how big they are.

States
Levels of care

how they're paid

Payer mix as % of net revenue. Doesn't have to add to 100; leave unknowns blank.

how they're set up

Current EMR, who does the billing, what accreditation they carry.

Accreditation

buying readiness

Who decides, where they are in their trajectory, what they have already tried.

what you've heard

Free-form notes from discovery, intros, prior calls -- anything that shapes the read.

states and levels of care are required

supporting reference

The static frameworks underneath the generator. The three-dimensional ICP model, archetype RCI multipliers, and discovery openers. The generator above uses these as priors; the cards below let the AE inspect the underlying logic.

The Three Dimensions

Each one reshapes the entire sales conversation.

Ownership Structure

Dictates decision authority, budget constraints, approval chains, and how "value" gets interpreted. A founder processes ROI differently than a PE-backed COO reporting to a board.

Level of Care

Drives documentation burden, billing complexity, and RCM intensity. A PHP/IOP network has a fundamentally different billing profile than a residential facility with mixed payers.

Payer Mix

Tells you revenue predictability and how intense the value proposition needs to be. 70%+ commercial is a different world than Medicaid reimbursement timelines.

Ownership Shapes Everything

Ownership Decision Authority Budget Horizon RCM Value Language
PE-BackedBoard-driven, quarterly90-day pressure cyclesEBITDA impact, margin expansion
VC-BackedFounder-centricRunway-dependentScalability, competitive moat
Owner-OperatorSingle decision-makerAnnual, conservativePeace of mind, compliance, legacy
Hospital-OwnedSystem-level committeeFiscal year cyclesIntegration, standardization
State/CountyAgency approval, politicalAppropriations-dependentGrant compliance, audit readiness
NonprofitBoard/ED, mission-alignedGrant cyclesMission advancement, outcomes data

Level of Care Dimension

Billing complexity and documentation burden vary dramatically across ASAM levels.

ASAM Level Care Setting Billing Complexity Documentation Burden Typical RCM Pain
3.7Inpatient DetoxHighVery HighPrior auth delays, concurrent review
3.5Clinically Managed ResidentialHighHighLOC downgrades, medical necessity denials
3.1Low-Intensity ResidentialModerateModerateCensus-to-collection gaps
2.5Partial Hospitalization (PHP)HighHighSession doc compliance, group billing
2.1Intensive Outpatient (IOP)ModerateModerateNo-show revenue leakage, scheduling
1.0OutpatientLow-ModerateLow-ModerateVolume-based, high throughput
OTPOpioid Treatment ProgramSpecializedVery High (42 CFR Part 8)SAMHSA compliance, dispensing docs, DEA audits

Payer Mix Dimension

The payer profile determines revenue predictability and the intensity of RCM need.

Payer Profile RCM Complexity Revenue Predictability Primary Pain Points RCI Modifier
Commercial-Heavy (>60%)HighModerate-HighPrior auth burden, network negotiations, denial mgmt1.2x
Medicaid-Heavy (>60%)ModerateLow-ModerateLow reimbursement, state variation, volume pressure0.9x
Out-of-Network DominantVery HighLowSCAs, patient collections, balance billing1.4x
Private Pay DominantLowHighCollection processes, payment plans, minimal RCM need0.5x
Hybrid/BalancedModerate-HighModerateMultiple workflow complexity, varied doc requirements1.0x

RCI Score Multipliers

Revenue Capture Index. Math over gut feel.

Ownership Multipliers

OwnershipRCI Mult.Rationale
PE-Backed1.3xHigh urgency, board accountability
VC-Backed1.2xGrowth mandate, tech receptiveness
Startup/Growth1.0xStandard baseline
Owner-Operator0.9xLower velocity, conservative adoption
Hospital0.8xLong cycles, integration complexity
Nonprofit0.9xGrant dependencies, board approval
State/County0.6xProcurement requirements, political cycles

Payer Mix Modifiers

ProfileRCI Mult.Rationale
Commercial-Heavy1.2xHigh auth burden, denial mgmt need
Out-of-Network1.4xSCAs, collections, balance billing
Hybrid/Balanced1.0xMultiple workflow complexity
Medicaid-Heavy0.9xLow reimbursement, volume pressure
Private Pay0.5xMinimal RCM need

Existing Customer Multiplier

Kipu StatusRCI Mult.Rationale
Existing Kipu EMR1.25xIntegration advantage, lower implementation risk
Non-Kipu EMR1.0xStandard competitive displacement

Discovery Openers by Archetype

Not scripts. Starting points. The intent maps to what each ownership type cares about.

PE-Backed "When your board reviews rev cycle performance, which numbers start the hardest conversations?" Anchor on board accountability.
VC/Growth "You're opening 3 new sites. What happens to billing when you go from 2 locations to 8?" Surface the scaling math.
Nonprofit "Walk me through how your documentation workflow supports your grant reporting." Connect docs to funding reality.
Owner-Op "You built this place. What keeps you up at night on billing and compliance?" It's personal. Honor that.
Hospital "How does your BH division's rev cycle fit into the broader system processes?" Surface the system vs. dept tension.
OTP "With SAMHSA and Part 8, how solid does your team feel about dispensing documentation?" Name the regulatory weight.

When to Walk Away

Even outside-ICP accounts get a motion (document and park). These are the harder stops.

Hard Stops

Private pay dominant (>80%), no billing need. Nationwide telehealth-only, no physical ops. Census under 20, no growth trajectory. Active bankruptcy. Failed Kipu implementation within 18 months.

Proceed with Caution

No decision-maker after 3 discovery attempts. Existing biller contract >18 months remaining. IT leadership blocking adoption. Clinical leadership turnover during evaluation.

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